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How A Lifestyle Brand Pivoted to Off-Premise in the Wake of COVID-19

bartaco shifted it's upscale street food and coastal vibes to an at-home experience and picnic-style service without missing a beat

21

Locations

1.3MM

Marketable Contacts

22

Marketable Guest Segments

CO, CT, FL, GA, IL, MA, NY, NC, PA, TN, TX, VA, WI

States with Presence

We're learning how to throttle new profit centers and manage our floor with a much lower labor model. We've found that we can be profitable in this digital world. Coming out of this, we will be leaner and a lot more focused. People say things will never be the same, and I agree. But, I don't see that as a negative. It'll be different, but better.

Scott Lawton

CEO & Co-founder

Challenge

bartaco’s lifestyle brand has always focused on the dine-in experience. But when COVID-19 hit, off-premise sales jumped from 5-7% to 30-35% of sales. bartaco needed to leverage Wisely and existing tech to provide an immersive bartaco experience online, on-premise, in the parking lot, and for guests at home.

Solution

Create a “virtual host stand” for contactless dine-in with Wisely’s remote waitlist (accessible via bartaco’s guest app and owned channels). Contactless dine-in ordering via QR codes. Manage dine-in and take-out comms from the Wisely Host App (with a quick toggle btw table management and order management). Increase guest frequency off-premise with “lifestyle at home” campaigns targeted to guest segments via Wisely’s Marketing Automation.

The Results

210K+ contactless dine-in guests served in under five months

5% drop in labor costs (and reduction in other prime costs) compared to pre-COVID

66% increase (vs. trailing six months) in guest records within Wisely’s CRM (averaging 2K new records per location, per month)

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