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Marketing Intelligence
Collect, Analyze, and Act on Guest Data
Wisely’s all-in-one CRM makes it easy to aggregate and act on all your data. Learn who your most valuable customers are and keep them coming back with email and SMS outreach powered by Wisely, plus leverage segments for campaign targeting on any channel.
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Watch Now: Wisely's Recommended Automations
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Level Up Your Follow-Up with Marketing Automation
With Wisely’s integrated intelligence, every guest interaction, from visit times to purchase behavior, provides the opportunity to personalize campaigns.
Triggered Email & SMS Campaigns Based on Guest Behavior
Automated Email & Text Offers w/ 1:1 Codes via Sparkfly
Omnichannel Outreach Using Segments Built in Wisely
Customer Segmentation
Wisely’s Segment builder gives marketers the power to quickly create complex queries based on frequency, preferences, and more.
Number of Visits
Greater
5
and
Time of Last Visit
Date
Between
and
Lifetime Frequency
Greater
30
and
Ordered Item(s)
Contains
and
Check Prices
Average
Greater
$20
Create Segment
57,638 Guests
1.1% of all contacts
source
Casey Novak
casey.novak@example.com
Google
Casey Novak
casey.novak@example.com
Google
Send Campaign
Subject
Special delivery from Athena Grill
Audience
Top 1%
Top 1%
Last Online Order
Lifetime Frequency
Tailor Messaging
Right-size communications for the campaigns most important to your business goals.
Drive Acquisition
Boost Retention
Invest Marketing Spend Wisely
Drive Frequency
On average, Wisely clients using Marketing Automation see 28% higher average guest visit frequency.
49,424
Total Contacts
63 days
Avg. Frequency
$68.83
Avg. Checks
Visit Frequency
52% of guests in this segment have visited your restaurant more than once.
100%
1 visits
20%
2 visits
17%
3 visits
10%
4-9 visits
5%
10+ visits
Analyze & Act
Seamless Automations Build Profitability
The flow of data from collection to automation is what makes Wisely so smart—our closed-loop system captures every guest engagement and triggers actions that keep them coming back.
Valuable Chain of Guest Data
Measure changes in recency, frequency, and spend by tying POS checks and card tokens to emails and phone numbers.
Number of Visits
Greater
5
and
Time of Last Visit
Date
Between
and
Lifetime Frequency
Greater
30
and
Ordered Item(s)
Contains
and
Check Prices
Average
Greater
$20
Create Segment
57,638 Guests
1.1% of all contacts
source
Casey Novak
casey.novak@example.com
Google
Casey Novak
casey.novak@example.com
Google
Triggers & Automation
Wisely's logic works 'round the clock to monitor guest behaviors and will automatically send hyper-relevant campaigns—so you can set and forget it.
Number of Visits
Greater
5
and
Time of Last Visit
Date
Between
and
Lifetime Frequency
Greater
30
and
Ordered Item(s)
Contains
and
Check Prices
Average
Greater
$20
Create Segment
57,638 Guests
1.1% of all contacts
source
Casey Novak
casey.novak@example.com
Google
Casey Novak
casey.novak@example.com
Google
Leverage Lookalikes
Leverage Wisely to help you drive business where you need it most by targeting those who mirror your regulars in other markets.
When a guest in the "Online Orderers" segment hasn't ordered in the past 40 days.
Send Email Campaign
Email: Lapsed Online Orderer Subject: Take-out for the Whole Fam {{First Name}},
Scheduled on: Apr 23, 9:00 AM
Online Orderers
1,780,040
Size
36 days
Frequency
$28
Avg. Check
$42
Value (CLV)
4.4
Sentiment
17%
% of Revenue
Top 10% Spend
326,434
Size
14 Days
Frequency
$113
Avg. Check
$1365
Value (CLV)
4.6
Sentiment
53%
% of Revenue
Campaign Published
Target: Online Orderers
Campaign Published
Target: Top 10% Spend
Attribute
Learn and Improve
Wisely consolidates campaign data for accurate and easy analysis. Get more insight into the effectiveness of messaging, dig into the outcomes of A/B testing, and view campaigns on the same dashboard.
Turnkey ROI Tracking
Wisely connects the spend of each campaign to changes in guest purchase behavior.
High-Level Attribution
Measure effects on customer lifetime value, not just first visit spend.
Demographic Analysis
For a full 360 view, Wisely connects third-party demographic details, revealing deeper patterns.
Let’s Get Started
Wisely bridges the gap between guest data and the guest experience, boosting customer loyalty — and profit — every step of the way.
Restaurants That Run Wisely
Wisely is joining Olo
Read more about the benefits to restaurants & guests.
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